Our Story

I didn't start Dedhfoot with a business plan. I started it with a problem I couldn't solve.

My sister was pregnant with her first child. I wanted to find her something beautiful, not just pretty-looking, but actually good. The kind of thing that wouldn't scratch, wouldn't irritate, wouldn't fall apart after three washes. Traditional Indian styles, the kind babies have worn for generations, in prints that felt considered enough to be worth keeping.

I looked everywhere. And I genuinely couldn't find it. Everything was either too synthetic, too generic, or priced like a luxury item while feeling like fast fashion.

So I made it instead.

That baby is Agastya. He's my nephew. He's also, without knowing it, the reason Dedhfoot exists and the reason I take every fabric choice, every print, every tiny bow tie far more seriously than anything I learned in business school.

Before Dedhfoot, I spent two years as a product analyst. Which is a formal way of saying I spent two years being obsessive about why things work and why they don't. That habit followed me here. I can't make something I wouldn't put on Agastya.

Every piece at Dedhfoot is made from natural cotton or muslin, fabric that breathes, that softens the more it's washed, that sits gently on the most sensitive skin in the room. The prints are traditional Indian, rooted in craft that's older than any of us. The fits are traditional Indian, jhablas and nappies that generations of Indian babies have lived in because they actually work.

Dedh foot means one and a half feet, a newborn's length. That's the whole brand. Everything else follows from that.

Aditi Shah,

Chief Everything Officer